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Despite
the poor credibility and limited acceptance,
approximately 3.5 million soil samples are taken
annually. The demand for improved accuracy and
cost-effective soil testing continues to grow as
agriculturists attempt to increase crop yields and
quality. UIC's improved processes place them in a
unique position to exceed present customer's
expectations and therefore meet the demand of those
who desire higher credibility. UIC has developed a
"standard" worldwide testing method that is being
made available to the agricultural
community.
Distribution
in the Agricultural Market
Typically
the fertilizer distributors send representatives to
assist farmers in determining their fields'
fertilizer and chemical needs and make product
recommendations. Large corporate farmers are often
very reliant upon the distributors' expertise and
product knowledge.
The
WSU marketing study noted that 60% of U.S.
agricultural production is made by 3% of the
growers -- large corporate farmers. UIC will
aggressively advertise the streamlining effects and
profitability potentials to sampling laboratories,
which may show initial reluctance to changing
processes and possibly existing equipment. UIC will
assist laboratory personnel to ensure their
understanding of the new technology. This is
critical; as it provides two avenues for the UIC
product to ultimately become the industry
standard.
Farmers
who use soil and petiole sampling are already
accustomed to using more than one data point to
improve confidence in the sampling analysis
results. Farmers will "walk the fields" to visually
observe crop health. Soil sampling is completed
annually, seasonally, or weekly depending upon the
farmer's needs. Petiole sampling, taking samples
from the leaves and stems of the plants themselves,
is often used in conjunction with soil sampling in
order to improve confidence in the test results.
UIC's bioavailability capsule will be offered as an
improved alternative to provide the confidence that
farmers seek.
The
UIC resin capsule appears to meet agricultural
customers concerns identified in the WSU marketing
study. The study cited that the main customer
concern was "receiving proven accurate data in the
form of crop specific correlation tables". Over the
last several years, UIC has developed crop specific
correlation tables.
An
overwhelming 75% of the 20 agriculturists
interviewed by WSU indicated an interest in knowing
more about the UIC
technology.
According
to the WSU marketing study, confidence in the soil
testing accuracy was the potential customer's
highest priority.
UIC
is creating a wealth of research and development
information resulting from agricultural grants
received by Washington State University. Included
in this grant is the development of a crop specific
database, unavailable until now, that will assist
farmers to interpret the testing results against
individual crop needs.
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